Sizzler is a United States-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of greater than 270 locations through the entire U.S. The majority of Sizzler’s U.S. locations will be in the West.
Within the late 1970s and early 1980s, Sizzler promoted steak and combination steak dinners having an optional salad bar. The restaurant wanted to give customers the feel of a full-service restaurant at a price slightly more than a fast food chain. To control costs, many restaurants had in-house meat cutters that will cut steaks and grind beef. Into the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions like all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted since the “Buffet Court.” Patrons began to utilize the buffet as a meal as opposed to an add-on to an entree. Responding, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to escape costly leases on unprofitable restaurants”) and closed over 130 of the locations. The company reemerged from Chapter 11 in 1997. During the late 1990s, new management upgraded the caliber of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A brand new restaurant concept was made, with a lighter and a lot more open dining room. The modifications were along with a new menu. In order to go back to its roots, steaks, seafood, as well as the salad bar were emphasized, whilst the all-you-can-eat buffet was eliminated in certain locations, however it still remains today in numerous others.
Inside the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it absolutely was planning to take action from the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over using the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that a US management group led through the Sizzler CEO, would purchase the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where the chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours International in the year 2011, all locations outside the United States are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from the late 20th century for the 2000s. Within the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations around australia, blaming the downturn of the casual dining luoecw in the country, and also the lowering of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the price of Sizzler by AU$37.5 million. Within an investors meeting by Collins Foods, CEO Graham Maxwell states: “We will no longer consider Sizzler as a strategic growth prospect in Australia and therefore we will never be investing further capital”. Collins Foods started to close a number of Sizzler restaurants around australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China