Our Mission – Our mission is always to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would bring them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe employed by a national restaurant chain, the waffle house menu with price, and Tom inside the local real estate property business. Since employee ownership had not been available with the Toddle House, the idea of starting a business they could own and share some ownership with each other seemed like a wise idea. Joe and Tom wanted to make a restaurant focused on people-both the associates and customers-while serving quality food in a great value.
On Labor Day 1955, their dream became a reality-plus an icon came to be-if the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for an additional Unit, but the first restaurant established the Waffle House tradition of providing the friendliest service in the city. Customer loyalty developed as well as the business grew steadily. A few years later (1957) Unit 2 was acquired and also by 1961, there was four small restaurants.
In 1961, Joe left Toddle House and visited work full-time at waffle house menu. Tom went fulltime right after. The 1960’s saw the emergence of a restaurant chain centered on customer care using a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company begun to expand and new units were built in Georgia and neighboring states. The “Yellow Sign” soon became a familiar landmark along city streets and interstate highways across the Southeast. Beneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to cultivate in both new and existing markets.
Since day one, each Waffle House® restaurant has provided guests having a unique and comfy dining experience. At each and every restaurant, the bright “Yellow Sign” greets customers like an older friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting since they walk with the door. Additionally, each restaurant is open 24 hours a day, 365 days of the year, inspiring urban myths such as “Waffle House doors have zero locks.”
Most established businesses these days started as just a concept among a number of people without expectation of great size and success. Joe and Tom did not envision what Waffle House has grown to be, but they stuck by their concept and their belief uctlbj shared ownership. Now greater than 60 years later, the southern icon has become A Unique American Phenomenon by serving Good Food Fast.
As the Waffle House system celebrates more than 60 years of service, we anticipate making another generation of customers and associates area of the family. At waffle house opening hours, success is measured by one important thing-People.