Today, Starbucks is taking another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their most favorite Starbucks beverages and food by simply utilizing their voice for delivery within half an hour. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.
The launch of the new service marks usually the one-year anniversary of starbucks christmas hours and Alibaba’s strategic partnership which advances the newest Retail infrastructure and digital power in China – one of the fastest-growing markets in the world for coffee consumption. The announcement also builds on several significant collaborations between the two companies that enable a seamless Starbucks Experience for Chinese customers, such as establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.
“We are thrilled to provide our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the creation of Tmall Genie. “Earlier this coming year, we launched food order and delivery service through Ele.me in response to our own users’ needs for on-demand local services. We’re excited introducing an even more diverse and enriched experience on our platform through Starbucks voice ordering and supply a direct help to Chinese consumers in their daily routine.”
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to produce an unprecedented experience that elevates our connection with customers to new heights,” said Molly Liu, v . p . and general manager, Digital Ventures, Starbucks China. “We are dedicated to ensuring that Starbucks voice ordering is really personal, so we anticipate offering our customers easier moments and new opportunities to engage with Starbucks on a single integrated platform as they move through the day.”
Through Alibaba’s Tmall Genie, customers place an order using their voice and can track their order in real-time inside the 30-minute delivery timeframe.
Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members should be able to receive personalized recommendations when using voice commands to set orders which can be tailored to previous order preferences and popular items from Starbucks seasonal menu. As another added benefit, Starbucks fans in China can vchdcq tune in to the latest Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.
Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand the high-quality Starbucks Delivers experience that is certainly consistent with the Starbucks standards, including specially-designed splash-proof lids for both hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to make certain orders get through to the optimal temperature for enjoyment.
A special Starbucks-themed Tmall Genie can be obtained through the Starbucks virtual store in China, which unifies starbucks hours offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall.