Over the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local search engine optimization. I contacted an expert Search engine optimization company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an Search engine optimization package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to market my business.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped boost the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data relating to my company, the details in my business that is certainly stored on all these sites appears as being a top search result.
With enhanced online visibility, I discover that more local customers started to visit my website, which can be attempting to promote my brand. My provider took care to choose only local listing sites authorized by Google for promoting my business.
Back linking: Local SEO services include building backlinks to a business website. In line with Google’s latest Penguin update, my SEO provider took care to build backlinks to my website from reliable websites with content related to my company. I realized that relevancy was crucial because search engines like google identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed in which backlinks are made. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google take a look at my links as spam. Additionally, they also employed tactics including social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.
Social Networking Promotion: My company also used effective social media marketing optimization techniques to drive my target market to my website. They built my company profile on popular social network sites including Facebook, Twitter, Google and a lot more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search results from social networking sites (Facebook, Google , Twitter, and more) these profiles will also be assisting to drive more organic visitors to my website. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social networking involves the maximum utilization of marketing potential with all the features (paid advertising facility, contests, business pages within the case of Google , and a lot more) in social media sites. Within my experience, concentrating on a particular social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to market your online businesses.
Pay per click advertising advertising (paying money to search engines to show your site on top search engine rankings) is considered an effective way to promote online businesses as a result of easy implementation, high Return (ROI) and better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were used inside my geo-targeted PPC.
The local SEO services supplied by the SEO company help draw the eye more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.
Local Search Engine Optimization services help to improve the exposure of a business in a particular geographical area. MOS Search Engine Optimization Services, a professional SEO company offers value-added Local Seo to optimize your website and let you receive quality web site traffic.