Armenian bookmaker TotoGaming has embarked on a technique of introducing considerable improvements to the omni-channel operations, specifically in its provision of 사다리타기. Over the past two decades TotoGaming has evolved one of many largest networks of retail operation in the area, with the company making great progress through its aim to provide customers with the best the market is offering. This consists of both enhanced web and mobile presence.
TotoGaming Board Chairman Suren Khachatryan explained the company puts a fantastic emphasis on a technique of multiplying the amount of live events and the number of live markets per event, as it attempts to satisfy growing demands of clients for fast and reliable information.
“Quite recently we have significantly increased our in-play betting offerings,” he stated. “We possess a clear view of the bright way forward for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in both number and quality.”
Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the business to supply around 50,000 live-stream events to customers per year. “Due to top quality products in our providers, we anticipate over 30% increase of in-play betting,” he added.
TotoGaming increased its in-play coverage in Q3 to 18,000 matches monthly and aims more than 20,000 per month at the end of the season. Khachatryan believes the next phase in broadening the collaboration with its providers will move the company to your more impressive range in the current, user-friendly gaming and sports betting world.
This season the company released the mobile version of the Online Sportsbook, which include all video-streaming materials and products from your leading content providers.
Already during the initial few weeks of their release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.
Khachatryan commented: “We intend to followup with new trends in modern gaming and sports betting developments by implementing increasingly more innovative technologies and has, basing our services on official data solutions to provide our customers with fast and accurate data.”
TotoGaming also places plenty of increased exposure of customer support and supplies online 24/7 support services to maintain that goal. It has also taken a ‘special approach’ to its customer experience simply by making its user interface comfortable and alluring to the final user, and all of this within the company’s adherence for the principles from the responsible gaming.
TotoGaming’s partners have all been keen to demonstrate their support for the bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are obviously thrilled to ensure TotoGaming as being a new partner to our premium streaming service. The collaboration will take some of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We expect ioyqow expanding our relationship with TotoGaming in future years because they take sports betting to your more impressive range in Armenia.”
Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming has become an integral part of every sportsbook and that we are looking towards jointly develop the best product for TotoGaming’s customers. We have been very happy to welcome TotoGaming amongst our clients and therefore are looking towards a lengthy and reliable cooperation.”
John Harlow, Head of Sales-Betting for Perform Group, said: “It is an excellent pleasure to offer TotoGaming with our Watch&Bet content, and that i look ahead to forming a long lasting partnership along with them.”
Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to possess won TotoGaming as being a new partner. It’s our aspiration to offer our partners with everything else necessary to run the most entertaining and informative offering inside the sports betting.